Make a copy of the document into your own Google Drive or download it into Word. Download Editorial Content Plan (Google Document)Ī high-level overview to outline your project before developing a full project plan.This guide can help bring together previously published stories and denote future storytelling projects. May be used in conjunction with a comprehensive Communications Plan or as a standalone. Download Amplification Plan (Google Document)įor use when curating multiple pieces of content around a particular topic for editorial campaign planning purposes.May be used in conjunction with a comprehensive Communications Plan or as a standalone. Download Communications Plan (Google Document)įor use when strategic deployment of a story across multiple internal and external platforms is the primary goal.Questions? Download Creative Brief (Word Document)įor use when planning communications that require a comprehensive approach, including advanced notices, integrated marketing efforts, media relations outreach, complex stakeholder engagement, etc. The Virginia Tech Corps of Cadets has specific usages for its official logo and shield.įor use when planning and executing marketing campaigns and projects. Download the Campaign Logos (CMYK and RGB).Primary brand extensions must use the Virginia Tech brand guidelines.īoundless Impact: The Campaign for Virginia Tech will generate the philanthropic resources that are critical to success. These entities have brand extension lockup logos that are tied directly to the master brand. The primary brand extensions are the university-level colleges, research institutes, and divisions of the university, as well as some presidential and provost leadership areas.
Download the master Virginia Tech Logo for Web (RGB).Download the master Virginia Tech Logo for Print (CMYK).Learn how to use the master brand logo and what to avoid. Each level of the architecture has its own unique relationship to the master brand and, therefore, its own set of rules. At the top of the architecture is the master brand, followed in order by primary brand extensions, secondary brand extensions, tertiary brand extensions, sub-brands, individual brands, and endorsed brands. Virginia Tech’s brand architecture has six levels.
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